But as the exhibit points out, the sarta, with their technical savoir-faire and use of exceptional quality fabrics, represent a key moment in the rise and evolution of Italian fashion. Their outstanding craftsmanship forged Italy’s reputation, carried onto today’s stage by internationally renowned designers such as Armani, Valentino and Dolce & Gabbana.

Fuelled by the post-war boom, the growth of the Italian fashion industry led to the cult of the designer. As early as the 1950s, Montreal retailers were travelling to Italy to buy for stores such as Morgans (now la Baie) and Holt Renfrew. Holt Renfrew partnered with the McCord to present this homage to creativity.

Opening the exhibit at the media launch with Suzanne Sauvage, CEO, McCord, Steve Lapierre, vice-president Ogily / Holt Renfrew, expressed his pleasure at the show, which includes images from the 50’s and 60’s, when Hollywood films were made in Rome’s Cinecittà studios.
As well as the stunning gowns, wittily displayed as at a couture show complete with 'runway', accessories are presented. The jewel-encrusted Dolce & Gabban boots (2001) are a showstopper. Along with the couture collections for men and women, Eleganza explains how in the early 1970s the popularity of haute couture gave way to enthusiasm and to the mass-production of the latest fashions. The McCord is the only museum in Canada to present this exhibition, created by London’s Victoria and Albert Museum.

For Eleganza, the McCord Museum will be open special hours.
Conversations, films and events are offered.
On till September 26, 2016
McCord Museum(lien externe)
690 Sherbrooke Street West
Montreal
T 514.398.7100

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